Laura Singleton’s style offers modern symmetry and scale with a hearty dash of old-world elegance. Shop Laura’s collection now on Viyet.
What inspired this career path for you?
Like most people in a creative field, I was attracted at a very young age to painting, drawing, and photography, and I desperately wanted to be an artist. I also had a serious obsession with my doll house and was constantly rearranging furniture, rugs, and lighting.
As the years passed, and I realized my dream of being a true fine arts painter would not be fulfilled (as I never really grew past drawing stick figures no matter how hard I tried), my desire to stay in the creative field did not wane, and I studied art and art history at the University of Texas. After UT, I studied decorative arts at Sotheby’s in London and worked in NYC for three years. Leaving NYC, I moved back to Texas to work for an interior designer. I realized that interior design combined my love of fine arts and decorative arts.
What is your go-to source for inspiration?
It is such a cliché, but traveling, getting out of my everyday environment, is the best inspiration.
I also read anywhere from 12-15 magazines a month, and I scour Pinterest and Instagram for new ideas and unique sources.
Tell us about your creative process.
One of the most inspiring moments of a project for me is the few days following the initial meeting with a client. My head will spin with fresh ideas based on what I saw and discussed in the meeting, research is at an all-time high, and I scour all my unique sources to spark creativity just for them.
Describe your style in 6 words or less.
Edited, tailored, restrained, and balanced
Who do you look up to in the design world?
Oh gosh, there are numerous. Daryl Carter, Rodman Primack, Ryan Korban, Stephen Sills, Kelly Wearstler, Mary McDonald, Ashe + Leandro, Michael Smith, and Billy Cotton, all of which have very different styles but continue to evolve and create products and turn out projects that are innovative, unique, and sophisticated without being formal.
If you could design a space for anyone, what kind of space and for whom would it be?
I love this question, as I’ve actually thought about this one a lot. My dream space and client would be the White House for a newly elected young first family of the United States.
The family would have four to five children all under the age of thirteen, and the historical residence would be designed and recreated with an energetic, graceful, and distinct youthful exuberance.
Tell us your favorite design-related word, phrase, or quote.
I’m not a huge fan of quotes, and I think words can be overused and become less meaningful. I think the most important words or phrases in a project are generally the ones your clients use to express themselves. Designers should talk less and listen more.
Which design blog, website, TV show, or magazine would you be lost without?
I use the website 1stdibs almost every day.
I adore Jeff Lewis and his Bravo TV show.
And if I had to pick, Vogue, Elle Décor, House Beautiful, Traditional Home, and Town & Country are by far my favorite magazines, as I read all of them cover to cover every month. And even though they are all online, I love the old-school ritual of simply turning each paper page.
What do you love about Viyet?
In recent years, many sites have cropped up that work off a platform that sells the consignor’s gently used, inherited, or mis-purchased items. However, most of these sites are not successful and their claims fall short of their action.
Viyet has taken this design site genre to a very sophisticated level, and implemented useful tools and broadband marketing to get the client’s items sold as swiftly as possible. I also believe Viyet’s recent partnership/acquisition with Sotheby’s is unparalleled, and gives them an edge and cache of followers and buyers that no other site to date has.