What Consultant Keith Granet Wants Every Creative to Know About Business

At Viyet, we’re not just champions of great design — we’re also dedicated to supporting designers and other creatives who strive to make their mark in the world of design. That’s why we’re thrilled to announce that we’re sponsoring a book signing for Keith Granet’s new book, The Business of Creativity: How To Build The Right Team For Success. Granet is one of the most trusted names in the interior design industry, specializing in licensing, product development, and management consulting. He’s also dedicated his career to giving designers a voice: Granet is the founder of the Designer Speakers’ Bureau and the Leaders of Design Council, executive producer/host of Inside the Business of Design and cofounder of DesignersAxis, the next generation of technology poised to transform the interior design industry. If you didn’t make it to the event in person, here are a few of our favorite words of wisdom from The Business of Creativity: How To Build The Right Team For Success:

“Make your billings transparent, so clients understand what they are paying for.”

Newell Turner, Editor-in-Chief of Hearst Design Group


“Be less precious about your own point of view, so you don’t close yourself from somebody else’s great idea.”

Gil Schafer, G.P. Schafer Architect, PLLC


“The number one mistake people make is failing to figure out what kind of clientele they want to attract before spending money or marketing.”

Meg Touborg, Founder of Metworks Inc


“The most difficult clients usually come with the best potential projects, and that is an opportunity for career growth.”

Marc Szafran, President & Chief Operating Officer at Michael Smith Inc

Looking to make over your workspace in the new year? Take a look at Viyet’s assortment of desks »

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