Designer Profile: Ashley Darryl

Ashley Darryl, founder and owner of her namesake interior design firm, is quickly becoming one of Manhattan’s rising design stars. Best known for creating livable, unique spaces, Ashley prides herself on bringing her client’s visions to life.



What inspired this career path for you? I love art and I love art history. I grew up around artistic family members, my mom being an interior designer herself. I was constantly rearranging my room once a month! I love history and learning about where things come from—their stories and who made them. I’m also enamored by the fact that they have survived long enough for our generation to enjoy them as well. The feeling of creating something unique for each client drives me. Creating something new that both you and someone else love is pretty cool.

What is your go-to source for inspiration? Design books! Billy Baldwin, Jacques Grange, David Hicks. Looking to the past is what inspires me to take what has been done and twist it into my own unique vision.

Tell us about your creative process. Sometimes it can begin with just a photo of something your client likes—a fabric, piece of art, or furniture piece that the whole room revolves around. From there, I add complementary pieces that relate or make cool contrasts to play off one another. The room soon will evolve into a mixture of pieces my client loves and a space that is one of a kind!

Describe your style in 6 words. Eclectic. Poppy. Edited. Simplistic. Classic. Modern.

What are the biggest trends you see in interior design right now and what are you loving (and not loving)? Big trends I see quite often are zigzags, stripes, and herringbone, which I feel are tired. I do love that designers are becoming more daring, thinking outside the box and not doing the textbook layouts and symmetry with lamps and tables.

What’s a staple in your toolkit? Furniture crayons for touch-ups and a Rolodex of handymen, truckers, sofa doctors, upholsterers, etc. You never know when you will need help on the spot!

Who do you look up to in the design world? Stephen Sills, Jacques Grange, Steven Gambrel, Nicky Haslam, Peter Dunham

If you could design a space for anyone, what kind of space and for whom would it be? I’ve been fortunate to work with clients that give me brand-new renovated and lofty spaces, but I would love to decorate a space in a historic prewar building with tall ceilings, huge windows, and gorgeous molding.

Tell us your favorite design-related word, phrase, or quote. A funny saying my design friends and I have been repeating a lot lately as a joke is, “I say who, I say when, I say where!” from the movie Pretty Woman, referring to new clients, haha! But at the end of the day, it’s all about servicing the client and gently nudging them out of their comfort zone into what they envisioned, and taking it to the next level.

Which design blog, website, TV show, or magazine would you be lost without?House Beautiful and Elle Décor are my go-to magazines! Domaine, Desire to Inspire, Lonny Magazine, and Viyet, of course!

What do you love about Viyet? Viyet is like going to all the great high-end showrooms at once for their sales! It’s the best of the best, all in one spot!

new york

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