Spotlight On: Kendell Cronstrom Of New York Cottages & Gardens And Hamptons Cottages & Gardens

We’ve long been fans of New York Cottages & Gardens and Hamptons Cottages & Gardens. Each issue never fails to introduce us to an exciting new designer or inspire us with truly incredible projects and gorgeous photography. That’s why we were so thrilled to chat with editor-in-chief Kendell Cronstrom, whose unerring eye for beauty makes every issue a must-see. Here’s what he had to say about the trending colors for fall, the most important addition to any décor, and his favorite designers.

Viyet: What design trends are you most looking forward to as we head into fall?

Cronstrom: I don’t really believe in trends, but I’m happy to see that there’s more color this year. For a long time, design has been driven by metallics and a sexy-but-muted palette of grays, silvers, blacks, and whites. For our fall market coverage, we looked to the fashion runways for inspiration. There’s a fun cutting-edge combo of nude pink and bright yellow, and also a lot of deep inky blue. As for metallics, they’re being used in combination with more interesting materials lately, like Lucite and marble.

Viyet: What has been your favorite fall NY C&G feature?

Cronstrom: I’m excited about our fall issues. I am publishing the house of a well-known cosmetics executive. It’s very pretty and personal, and not in a buttoned-up, polished way that you might expect from a cosmetics executive. It’s even a little tattered in places. But I’d love to live in a house like hers.

Viyet: What designers in New York and the Hamptons are on your radar right now?

Cronstrom: I like anything Gideon Mendelson does. I consider him a “trad” designer, and “trad” is not typically my thing, but he does it exceedingly well, and with a contemporary eye. Michelle Smith — I published her New York apartment, and she also has a house in Sag Harbor — is very good and still a little under the radar. Sasha Bikoff is terrifically talented. And I love Kristen McGinnis’s work.


Viyet: What do you like about Viyet?

Cronstrom: I think its curatorial angle is terrific, and the fact that all the pieces have a designer pedigree or home furnishings label already attached to them is brilliant—it’s like everything has already been vetted, so you know the quality will be good.


Viyet: What is your personal approach to design?

Cronstrom: Anything’s possible and it should come from the heart. You still need to pay attention to certain rules, like proportion, scale, and a balance of colors and patterns, but if you’re not going to put your personal stamp on it, why bother? And artwork is very important, even if it’s a $2 watercolor you found at a tag sale.

Viyet: How has your style evolved over the years?

Cronstrom: I think it has always been the same, but my appreciation level for how other people have designed their homes or even the way people dress has risen exponentially. I often put things in the magazine that aren’t places I’d necessarily live in, but I admire them for the thought that has gone into their design. It takes a lot to put a room together, and when it’s done well, you can tell.


Take a look at Kendell’s favorite pieces from Viyet:

Kendell Collage 2

Row 1: Interior Crafts Wingback Bergere Fauteuil; Oly Studio Hanna Chair; Vintage French Daybed

Row 2: Custom Louis XVI Style Gilt Bench; Custom Antique Mirrored Top Console Table; Vintage Brass Decorative Urns

Row 3: Antique Thai Sculptures; Antique Large Chinese Portrait Screens; Antique Swedish Carved Wood Candlesticks

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