Natalie Kraiem was born in Buenos Aires, Argentina and moved to New York in 2005. From a young age, Natalie had an eye for design and elegance. From decorating residences, to building houses, Natalie Kraiem dedicates and immerses herself into every project with passion and sensibility.
What inspired this career path for you? From a young age, I was exposed to art and interior design in many different forms. My grandmother comes from an immigrant family, where European antiques and art could be appreciated in our homes. My mother was an interior designer many years ago and is now an artist. Beautiful things always surrounded me. I was born and raised in Buenos Aires, Argentina and traveled the world from a young age. I always had an eye for beautiful cities and interior design.
What is your go-to source for inspiration? Traveling and exploring new sites, hotels, and restaurants. I find inspiration anywhere, from a window on Madison Avenue to the home department floor at Bergdorf Goodman. I also love to observe and learn from my favorite designers.
Tell us about your creative process. I like to talk to my clients and get to know their personalities and lifestyle. From there, I can visualize the type of home that will suit the client and reflect their style. It all flows easily from there and it never fails. I like to make renderings so that the client knows what to expect. It also allows me to implement out-of-the-box ideas more efficiently.
Describe your style. Sophisticated, elegant, with a mix of eclecticism and an unexpected touch.
What’s a staple in your tool kit? Blue tape, an electric measuring tape, a hammer, and nails.
Who do you look up to in the design world? I love everything from David Collins, and I can identify with his style. I look up to Kelly Wearstler for her unexpected touch and coolness. I love to collect and read interior design books. I love Jean-Louis Deniot’s work.
If you could design a space for anyone, what kind of space and for whom would it be? I love to design for myself because there are no limits. I like to take chances and make fast decisions. I could design a whole house in a few hours because I know what I like and what inspires me. I don’t like to overthink ideas too much because it takes away from the creativity.
Tell us your favorite design-related word, phrase, or quote. “No, is never an answer”. We always strive to achieve even the impossible. Hard work and effort can open up many doors.
Which design blog, website, TV show, or magazine would you be lost without? I love Instagram to get inspiration and see what other designers are doing. However, I love to read printed design magazines. There is nothing like holding a magazine and reading it.
What do you love about Viyet? I love how well curated the website is, and how easy it is to browse and find unique pieces. I think it’s a great concept and tool for anyone shopping for quality furniture. You know you are getting quality when shopping at Viyet.