Designer Profile: Will Wick

Will launched Wick Design ten years ago, turning his passion for architecture and travel into a singular approach to contemporary style. Rooted in nature and inspired by everything from the Brazilian modernists of the 50s to the timeless design of Gio Ponti, DuPlantier, and Adnet, Will’s aesthetic is timeless and bold, decorative yet uncommon.

What inspired this career path for you? I’ve always been interested in art, design, painting, and sculpture. I practiced fine art in high school and college, so when it came to making a decision on a career path, I leaned toward architecture. After about a minute, it was clear that design was my path. I opened an antique shop, and it all came together.

What is your go-to source for inspiration? Paris and Belgium come immediately to mind since I was just in both places. Europe is so inspirational for its history, but also for the very different design lens. In a more everyday way, being outdoors inspires me—hanging at the beach or hiking the headlands—I have a naturally organic side to my design aesthetic. It’s also inspiring looking at friends’ designs, going to new restaurants, and fashion. My wife, Jen, introduced me to Dries Van Noten—hugely influential. Women’s fashion is so innovative, and it just has to be at the very front end of what’s happening. That’s very inspiring.

Tell us about your creative process. When I’m beginning a project, I ask questions to understand the client and how they live, so it starts programmatically—that’s the most important element on which to layer the creative visual. Do they entertain? Have kids? Hang out at home? Then I get a sense for their aesthetic vision and I try to push that to a unique creative place. If they like a Hamptons country look, I’ll throw a little Europe in the mix. Why stay true to the epitome of a thing when it’s expected? I like to push it and tweak it, bringing a fresh perspective. You want it to be all white? Maybe the ceiling needs to be black.

Describe your style in 6 words or less. Classic East Coast meets European Chic.

What’s a staple in your tool kit? My wife, and a French 75. Sometimes the best creative idea comes with a cocktail. Or, if we’re being more practical, it’s probably my moleskin and my number 2 pencil. I am constantly jotting ideas as they bubble up. If I don’t write them down, they’ll be gone in the next instant. Because I am extremely ADD.

Who do you look up to in the design world? A contemporary example is Ron Mann. He’s an original who doesn’t emulate anyone. The Dutch company Piet Boon does simple monolithic architecture and design, but it packs a massive punch. Oscar Niemeyer is a force of Modernism. I’m also very inspired and influenced by Sergio Rodrigues’ work in furniture design. All these designers are 100% innovative, never seeming to reference what’s classic.

If you could design a space for anyone, what kind of space and for whom would it be? A white-padded cell for Donald Trump.

Tell us your favorite design-related word, phrase, or quote. “My work is not about ‘form follows function’, but ‘form follows beauty’, or even better, ‘form follows feminine.’” –Oscar Neimeyer

Which design blog, website, TV show, or magazine would you be lost without? World of Interiors

What do you love about Viyet? Viyet is a very unique way that the world can get high-end design at a discount or with a professionally vetted eye. Designers are curating the stuff for what the average consumer wants. So people are getting custom design for free, or just for the price of the furniture.

San Francisco

wickdesign.com

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